Mohanna & Associates, Inc. helps national advertisers
achieve their marketing communications goals and as a result,
increases advertising pages and market share for excellent publications.
Mohanna
& Associates, Inc. (MAI) has been headquartered in the Dallas
area since 1979. The employees of MAI personally provide advertising
clients and prospects with accurate, relevant and timely information.
The firm ultimately helps move advertising decision makers to
commitment.
MAI
is an active member of the National Association of Publishers'
Representatives and the Society of National Association Publications.
Our Philosophy
Mohanna’s philosophy of opportunity begins with building
courteous, professional relationships with your prospective advertisers
and current clients.
To ensure
that we meet your revenue goals, we follow a Plan of Execution
that includes:
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Determining the position of the publication within the
market vs. competitors
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- Discovering
the market communications goals of the advertisers
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- Developing
a list of prospective advertisers, including a list of
Target Accounts
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- Designing
and presenting win-win advertising campaign proposals
that meet all parties’ interests
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- Collecting
research on the prospective advertisers, market, products
and services
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- Securing
commitments from new advertisers and moving existing clients
to larger commitments
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- Establishing
contact with key decision-makers within the advertising
companies and their ad agencies
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Maintaining regular communication with the publishers
- Keeping
the advertisers sold
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