Q: How is your publishers’ representative company paid?
A: Mohanna & Associates, Inc. receives a 20% commission on net advertising sales. A bonus commission of 5% is paid on net sales that exceed an agreed upon revenue level.

Q: When are you paid?
A: When a given issue of your magazine closes for space, you are sent an invoice. The invoice lists all advertisements booked within that issue and the net amount to be charged for each ad. The invoice for an issue is due when the issue is mailed to the subscribers.

Q: Is your company paid on advertisements that have been sold prior to your start date?
A: Mohanna & Associates, Inc. does not ask the publisher to pay double commissions on any advertisement. If the previous publishers’ representative is owed commissions for an advertisement in upcoming issues, then Mohanna & Associates, Inc. does not receive commission on that advertisement. Our firm will begin to service the pre-sold accounts immediately upon our becoming your magazine sales force of record even though we may not receive commission for some of the advertisements.

Q: Our cost of sales is lower than 20%. Why should we pay 20% plus a performance bonus to you?
A: Mohanna & Associates, Inc. provides face-to-face sales calls for publishers. Our sales representatives criss-cross the nation making across the desk sales presentations that result in new or expanded commitments from advertisers. This kind of professional selling effort comes at a price. However, the commissions paid out to Mohanna & Associates, Inc. pale in comparison to the additional advertising revenue our firm can produce.

Q: Does your company secure pre-payment for first time advertisers?
A: We can. However, asking for pre-payment impedes the sales process and ultimately reduces the net advertising revenue for a publication. Several of the publications we represent have had no bad debt whatsoever during the last 12 months. One in six advertisers were new in those same publications and yet all advertisers paid in full.

Q: How does your publishers’ representative company account for bad debt?
A: 20% of the total of any bad debt that might occur while Mohanna & Associates, Inc. is under contract is subtracted from commissions owed to our firm. We ask that you give us one last chance to collect from the past due advertiser before they are turned over to a collection agency.

Q: How many publications does each sales leader represent?
A: Our sales goal for each sales leader is a minimum of $1,000,000 a year. Ordinarily, each sales leader can build up the revenue in 3 or 4 publications enough to reach his individual revenue goals.