What We Do

Your Association, Front and Center

Mohanna Sales Representatives (MSR) places your association's visibility opportunities in front of decision-makers who have marketing dollars. Our sales leaders do it live, and in person, with professional sales presentations. Whether it’s print, digital, exhibit or sponsorship revenue that you seek, MSR gathers the commitments and builds the outside business relationships for your non-profit organization.

We thoroughly analyze your market and seek out potential vendors other sales people may have overlooked. And we search for opportunities you may be overlooking – niche markets, special sections, spectaculars and other ways to attract more non-dues revenue through targeted marketing tools.

In an age where most business is done through phone calls and emails, we're in your advertisers' offices. There MSR sales leaders get to know your industry partners and help them reach their marketing goals through your association’s visibility media. By helping your advertisers, exhibitors and sponsors, we help you grow your non-dues revenue.

Best Practices and Proven Ideas

We work closely with associations of all sizes in many industries every day. We're not just selling advertising pages, we're brainstorming with your colleagues, learning what's working for them, and helping them develop new products for generating revenue. We share the best practices and ideas we discover with all of our clients, so you don't just get our 40 years of experience; you get the best ideas from your association peers.

Back End Support to Make Your Job Easier

We want to make your job easier, so our team follows up with advertisers to get the ads in and the bills paid. With Mohanna Sales Representatives, you get more than someone selling advertising; you get a whole team of administrative and support professionals eager to help in every way they can. Whether it's chasing down ads, proofing galleys, maintaining your ftp site, or getting advice on how to deal with a difficult advertiser or how to maximize your social media, the team is here to help.

Print Advertising

The heart of communication for most associations and societies still lies in their member magazines and journals. Mohanna Sales Representatives knows the art and science of magazine advertising sales as well as anyone, and we implement it better than most.

Our Sales Leaders are experts at helping advertisers use their marcom budgets to create hard-hitting impact and top-of-mind exposure through your print media. That means maximum non-dues revenue for you, and better content for your members.

It also means long-term, mutually beneficial relationships between you and your advertisers. Our personal, hands-on approach allows us to develop and nurture meaningful relationships on your behalf. This produces long-term results and benefits for all concerned.

Digital/New Media

To make the most of new media, you and your advertisers/sponsors need a partner who understands how it works. And how to market it to the vendors who supply your advertisers.

Advertisers and sponsors will learn how your multimedia opportunities extend their reach and deliver more impact for tight marketing dollars. Whether they use online exposure as a value-added extension or as the heart of their campaign, MSR sales leaders will patiently explain how new media will create old-fashioned benefits for your advertisers—maximum exposure, brand building and sales—and build maximum non-dues revenue for you.

Exhibit Sales

Marketing today’s trade shows and annual meetings stretches far beyond the exhibit hall floor. Related advertising and sponsorships mean high, non-dues revenue for your organization and maximum value for your exhibitors, advertisers, and sponsors. Our Sales Leaders are well versed in the art of extending your clients’ visibility. Enhanced vendor presence may include digital banners, shuttle bus videos, goody bag premiums, and in-hall promotions. So your clients are seen when and where they want to be and your bottom line rises to where you want it to be.

Event Sponsorships

Sponsored events are usually a sure-fire cure for the physical (and fiscal) headaches that accompany high-dollar programs and high-profile celebrities. That’s why we focus on creating mutually beneficial partnerships between associations and partners who are eager to finance your events.

Whether you want a year-round program partner, financial support for your annual meeting, or an underwriter for a keynote speaker who adds star-power to your special event, we deliver the ideal guarantors for your organization. After carefully evaluating the details—and the intangibles—of the collaboration, we recommend the right vendors, the right level of sponsorship, and the right outcome for you. Then Mohanna Sales Representatives creates the right partnership for all concerned.

We’re big on creating the right partnerships. With our clients, and your clients.