Mark Mohanna

Associate Sales Leader

Mark joined Mohanna Sales Representatives in 2017 after two years of selling Customer Experience software, where he took a consultative approach to help his customers reach their goals. He graduated from UC Santa Barbara in 2015 with a BA in Psychology and a Technology Management Certificate. Mark's tenacity and charisma make him a natural fit for the MSR team, where he is proving his ability to build relationships and drive revenue.

Brooke Smith

Manager of Business Development

Brooke worked in sales for nearly five years before joining MSR in 2012, and she has an especially strong background in digital media sales. Her experience has taught her the importance of balancing digital and print marketing, and she shares that knowledge with her clients when consulting with them to build a well-rounded, effective strategy. Brooke has an impressive track record of working with associations to maximize their advertising revenue. She loves working in B2B sales because it gives her the opportunity to build long-term relationships with businesses and help them achieve their goals.

Jarren Jones Mohanna


Jarren Jones Mohanna has managed the administrative and IT side of MSR from the beginning. She oversees HR, IT, and the financial department, making sure all the details are in place to execute the company’s big picture plans. She leads the administrative and customer support teams with a “we will win” attitude that promotes persistence and brings energy to problem solving. “Every member of the team is a vital part of the whole. We try to give them the best tools, training, and rewards so they can each do what they do best, whether it’s sales, customer service or administrative support. We can teach the skills, but we look for people with the right attitude and then do everything we can to help them grow and succeed, which ensures that our clients grow and succeed.”

Donna Henderson

Office Manager

Donna joined MSR in March of 2016 after spending years providing executive, sales, and marketing support and project management.  Her wealth of experience makes her a perfect fit for managing MSR's support staff, daily operations, and technology.  Using her expert organization skills and keen eye for detail, she improves overall efficiency and keeps projects on track while helping staff to meet individual and team goals.  Donna graduated from Northeastern University with a BS in Computer Science.

Kelli Nilsson

Sales Manager

Kelli received her Bachelor's Degree double majoring in Communication Studies and Psychology from Texas Tech University, graduating Magna Cum Laude.  She consistently applies her vast communication background in order to develop long-lasting relationships with her clients, and truly understand their marketing needs.  Specializing in association media for over five years, Kelli has extensive experience in consulting clients on strategies that allow them to maximize their marketing investment, while receiving the best exposure to our associations' decision making audiences.

“Mohanna Sales Representatives are always cheerful and upbeat, and we know they will always do their best for us.” – AFE Facilities Engineering Journal

“They are never annoying or overly aggressive, but they’re not afraid to go after advertisers in competing publications and ask for the order.”  – Midwest Magazine Network

“I’ve never had to worry about whether Mohanna's territories are being covered, and I know that no advertiser will be forgotten.”
– Midwest Magazine Network

“I like the way Mohanna Sales Representatives operates. They deal with people in a professional way that’s very different from the irritating, annoying approach you typically find with aggressive sales people, and they get results.”
LOMA Resource

“Mohanna Sales Representatives also have a better back-office operation than most rep firms.” – AAA Midwest Magazine Network

“They work hard to satisfy their clients.” – Healthcare Financial Management Association

“They were the only firm to tell us that they would make face-to-face calls on potential and current advertisers instead of just relying on e-mail and phone contacts.”
APWA Reporter

“Mohanna Sales Representatives really stood out from the other firms we interviewed.”
Legal Management and ALA News

“They don’t just work the phones, they get out there and sell.”
Engineering Publication

“Mohanna Sales Representatives know how to sell, even through recessions.”
Engineering Publication

“Mitch finds and trains really amazing people who share his smart, strong, honest work ethic.” – Engineering Publication

“Mitch has built a great organization that keeps getting better.”
Midwest Magazine Network

“Mohanna Sales Representatives do their homework, build relationships for us, and deliver what they promise – and more.”
– Engineering Publication

“Mohanna hasn’t just made my job easier, they’ve made this side of it a pleasure.”
– Engineering Publication

“Mohanna won back advertisers we had lost, got those who had stayed to increase their frequency and their size, and brought us new advertisers.”
The Secured Lender

“… there is no question that Mohanna has helped increase our sales dramatically.” – workspan

McCall Mohanna

Client Service Associate

McCall has more than three years of experience selling print and digital advertising for association publications, as well as exhibit booths and sponsorships at respective trade shows and conventions.  Her education, natural talent and extensive business media sales experience make her a perfect fit for MSR's sales team.  One of McCall's key strengths is her tenacity, and she has repeatedly demonstrated her willingness to overcome any obstacle to meet the needs of her clients.  McCall graduated summa cum laude from Texas State University with a degree in marketing and a concentration in professional selling.

Mitch Mohanna


Starting in 1979, Mitch Mohanna helped associations prosper through the sale of their advertising, exhibits and sponsorships. Mohanna’s mission is to increase non-dues revenue for associations, societies and institutes by building brand awareness for suppliers. Success for associations and their vendors is the cultural heart of Mohanna Sales Representatives (MSR). Mohanna recruits tirelessly and continuously. We interview scientifically and exhaustively so that MSR is staffed by the most talented and effective sales and support people in North Texas. The sales team members who are identified and hired will apply an ethical, patient, consultative, professional selling approach. They build trusting relationships with clients who then support the associations that MSR represents.  “It’s an uncommon sales person who can succeed at sales. With MSR you don’t just get exceptional sales representatives, you get a phenomenal support team as well. We go to work for you as an organization.”

The Mohanna Team